There are eight stories this time . Facebook tests search ads to remove rarely used interest targets, Google simplifies navigation from image search results to websites, Microsoft Advertising increases dynamic search ads (DSA), and more. Let's dive into. 1. Facebook expands search advertising testing Good news for those who are worried about the increasingly crowded news feeds. Facebook seems to be expanding its testing Ghost Mannequin Effect to place ads in user search results . Recently, as Marketing Land reported, more and more digital marketers have noticed the Ghost Mannequin Effect option to select "Search" as a placement when deciding where to place Facebook ads. This extension is based on Facebook's first tests launched in December last year. Now, as it was eight months ago, that's all the company has to say about this. Make them wider.
So far, only some advertisers in the retail, automotive and e-commerce industries have been granted access. In addition, even if you have access , you have no control over which query triggers your ad. At this time, there are no keywords to speak. Instead, if you decide to start Ghost Mannequin Effect placing search results , Facebook will serve ads when users enter a query of commercial motivation related to your business or industry. facebook-expands-test-of-search-ads Via Marketing Land. As you can see, search ads don't look much different from standard news feed ads. After making a copy of the heading and text, you can choose to use a single image or an image carousel. At this point, you will Ghost Mannequin Effect not be able to place video ads in your search results. Also, keep in mind that the purpose of supported campaigns is only for traffic, conversions, and product catalog sales.
To organize ad managers and simplify the management of campaigns and ad sets, Facebook has decided to discontinue thousands of old and rarely used interest targets. According to Marketingland, some of Ghost Mannequin Effect the targets for getting an ax include old movie titles and ambiguous band names. Therefore, most Facebook advertisers will not notice any difference in the management experience. Currently, you can't add these interest targets to your new ad set. If you're using one of them with your existing ad set, Facebook will notify you at some point this month. Once you receive the notification, you can continue to use these Ghost Mannequin Effect interest targets for several months (not exactly specified) before being instructed to remove or replace them. Again, this is not a legitimate source of concern for most advertisers.