Both BERT and RankBrain are used by Google to Banner Design process queries and web page content to better understand what words mean. BERT is not here to replace RankBrain. Google can use several methods to understand a query, which means that BERT can be applied alone, alongside other Google algorithms, in tandem with RankBrain, any combination of Banner Design these or not at all, depending of the search term. What other Google products might affect BERT? Google's announcement for BERT is for search only, however, there will be some impact on Assistant as well. When queries made to the Google Assistant trigger it to deliver snippets or web results from search, those results may be influenced by BERT. Google told Search Engine Land that BERT is not currently used for ads, but if it is incorporated in the future, it could help alleviate some of the bad close variants that Banner Design plague advertisers. "How can I optimize for BERT?" That's not really the way to think about it “There's nothing to optimize with BERT, and nothing to redesign,” Sullivan said. “The fundamentals of seeking rewards for quality content remain unchanged.”
Google's advice for ranking well has Banner Design always been to keep the user in mind and create content that meets their search intent. Since BERT is designed to interpret this intent, it makes sense that giving the user what they want continues to be Google's advice. “Optimizing” now means you can focus more on good, clear writing, instead of compromising between creating content for your audience and building linear phrasing for machines. Want to learn more about BERT? Here's our additional coverage and other resources on BERT. A deep dive into BERT: How BERT launched a rocket into natural language understanding Why you may not have noticed the Google BERT update Welcome BERT: Google's latest search algorithm to better understand natural language Understanding search better than Banner Design ever - Google Keyword Blog Open Sourcing BERT: cutting-edge pre-training for natural language processing - Google AI Blog BERT for answering questions starting with HotpotQA - Github The research paper presenting BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding - Cornell Banner Design University SHARE, THANK YOU! A deep dive into BERT: How BERT launched a rocket into natural language understanding A deep dive into BERT: How BERT launched a rocket into natural language understanding Learn the full story of the algorithm's evolution and how BERT improved understanding of human language for machines.