This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . In this week's episode, Robert and I discuss how Jewelry Retouching Cisco Systems' recent staff surge fits into his ongoing journey of self-discovery in content marketing. Next, we explore how B2C brands focus on “micro-moments” and relay our concerns about brands who mistakenly think they're doing content marketing. Our rants and raves include Jewelry Retouching an immersive live experience from Coca-Cola and a huge social media mistake made by the US Olympic Committee. We close the show with an example from Nationwide Insurance's This Old Marketing. This week's show Download this week 's This Old Marketing PNR podcast . If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes .
1. Content Marketing in the News Why Cisco is “Suddenly” Looking for 200 Qualified Content Professionals After a series of major communications and marketing layoffs last November, Cisco now plans to hire about 200 members of the content marketing team in the world. According to an article by Contently, both staff changes are the result of CMO Jewelry Retouching Karen Walker's vision to refocus the company's marketing model around content and establish a single voice in the market. Robert and I are encouraged by this decision and discuss how Cisco's approach can also help the company integrate its existing silos. RELATED CONTENT AT HAND: The Jewelry RetouchingContent Marketing Answer Book: Managing Your Content Impact of culture on brand attraction and engagement (20:45): An article on Bulldog Reporter describes a recent collaboration between the CMO Council and brand strategy consultancy .
Fresh Squeezed Ideas, which explores the ways consumer brands can stay relevant, authentic and differentiated in a rapidly changing environment. and a culturally complex global marketplace. Robert and I discuss the study's emphasis on the Jewelry Retouching importance of brand attraction versus brand recognition - a dramatic departure from the kind of measurement consumer brands are used to treat Is Content Marketing The Way Jewelry Retouching Forward? (29:28): In a recent Forbes interview, Marketing Insider Group CEO Michael Brenner describes how rampant it has become for companies to believe they are “doing content marketing” just because they create content in a particular format – like a blog or videos – rather than fulfilling the criteria that make it a one-size-fits-all approach.