Increasingly, marketers are testing smart bidding and other Email Database automated bidding strategies, such as Target CPA or Target ROAS. Which Google Ads trends should you keep in mind? Where one marketer is lyrical, another gets red marks. The big advantage for marketers is of course the fact that you can save a lot of time with automated campaigns. If we look Email Database at the other side, it is also a bit 'scary'. By automating your campaigns you have less grip on your campaigns and the result, quite exciting!
Google BERT Not long ago, Google introduced BERT: the biggest algorithm update in the past 5 years ( Searchenginejournal, 2019 ). Based on millions of searches, Google Email Database has made changes to its algorithm to show better results on more complex searches. In particular, context-based searches are affected by the BERT update. Good for you as a marketer to know what Email Database steps you can take against this. This update has major consequences for your SEA campaigns. For example, since this update, Google ( Google, 2021 ) recommends purchasing your keywords 'broadly' in combination with a smart bidding strategy.
In this way you no longer only advertise on a keyword, but especially on the intention behind it. An example from Google itself: For example, a very specific Email Database search: '1995 five-speed gearbox seal ring drive shaft' can now match the broad keyword auto parts. In order to make optimal use of the possibilities, it is necessary in 2022 to take a closer Email Database look at your campaigns. You can expect the following 5 trends. 1. Hagakure: the new structure for your Google Ads account Haga-watts?