Even before COVID-19 dramatically changed the way we connect, virtual events were on the rise. Businesses and brands may have different reasons for hosting a virtual event, but there are two overarching benefits: Virtual events take less Photo Background Removing of a budget to host. Virtual events are more accessible. Involving more people and spending less money sounds good, right? But that doesn't make hosting engaging virtual events any easier than hosting live events. Much like hosting an in-person event, you need to consider how the right platform and message work Photo Background Removing together. Additionally, you need to strategically plan ways to increase engagement and achieve the main and secondary goals of the event. image of a video call on a laptop screen In this article, we'll cover six tips for hosting engaging virtual events.
Understand the purpose of your virtual events Promote your virtual events Encourage participation in events Be prepared for technical issues Promote Photo Background Removing the event during the event Receive participant feedback But first, let's make sure we're on the same page. What counts as a virtual event? A virtual event is an online event that uses a platform where attendees (or hosts) can interact with attendees or an audience. virtual event graph Image Source This means that a virtual event can be a webinar, a behind-the-scenes tour of your brand, a conference, or anything else Photo Background Removing that connects attendees through virtual medium. It can be as simple as live-tweeting a product reveal, or as complex as hosting a multi-person webinar panel with questions and answers.
When it comes to hosting virtual events, some events work better than others. Conferences. A Virtual conference is an interactive virtual event that usually must have unique downloadable content for its attendees. These are usually ticketed Photo Background Removing events, and virtual conferences are becoming increasingly popular due to the size and cost of travel. Training, workshops and courses. These are “hands-on” virtual events. Maybe you're creating downloadable content, like a marketing course for your business or agency . It can therefore be live or recorded and resold. Either way, this is usually a paid event, and the attendee is expected to work in tandem with the Photo Background Removing course. Webinars . Webinars are generally more intimate than conferences, where it is expected that a virtual participant can interact with the speakers or presenters. Towers. Tours can be informal or formal virtual events where you give your audience a behind-the-scenes view of the production.